Ethos FR(R) Wins Title as Official Fuel Reformulator for Firestone Indy Lights Series

Tuesday May 20, 10:20 am ET

Product From Ethos Environmental Has Cars Running Cleaner, Farther

INDIANAPOLIS, IN--(MARKET WIRE)--May 20, 2008 -- On the eve of the 2008 Firestone Freedom 100 race at Indianapolis Motor Speedway, officials have named Ethos FR® Official Fuel Reformulator of the Firestone Indy Lights Series. After testing at the Homestead-Miami Speedway in March, Ethos FR® won the organization's approval by reducing friction, lowering emissions, and increasing fuel mileage in FILS cars.

Ethos Fuel Reformulator® is manufactured by Ethos Environmental, Inc. (OTC BB:ETEV.OB - News), a San Diego-based corporation that produces award-winning fuel reformulating products to help industries meet environmental regulations and relieve skyrocketing fuel costs. Ethos Fuel Reformulator uses ester technology to lubricate and clean engines, resulting in an average 7-19% increase in miles per gallon, reduced emissions of 30% or more, and increased vehicle performance.

Each year, the Firestone Indy Lights Series brings the Firestone Freedom 100 to the fabled Brickyard on the Friday before the Indianapolis 500. By using Ethos Fuel Reformulator, the Firestone Indy Lights cars will experience the benefits seen by Indy legend Al Unser Jr., and Indy Lights driver Al Unser III, both regular users who have endorsed Ethos FR®.

Al Jr. says, "I believe wholeheartedly in the Ethos FR® product. The adoption of Ethos FR® for the Firestone Indy Lights Series proves once again that the Indy Racing League is always finding new ways to promote going green."

Roger Bailey, executive director of the Firestone Indy Lights Series, agrees: "The Indy Racing League has been the standard bearer in the greening of motorsports. We've been considering our options in how to make our series greener, and adding Ethos FR® was the best way for us to do our part for the environment."

Butch Meyer, technical director for the Firestone Indy Lights Series, adds: "The Indy Racing League has always been an innovator in bringing revolutionary products from the race track to the consumer. Ethos FR® is a product that people need to know about with fuel prices on the rise."

Miguel Gallimore, president of Ethos distributor For Earth, Inc., says: "We're proud to be a team sponsor of the Firestone Indy Lights Series because the Indy Racing League understands the importance of the green initiative. The Ethos FR® product is all natural, reduces emissions, and improves gas mileage. Now it's going into the Firestone Indy Lights Series race cars, which is a great opportunity for everyone."

Ethos FR® is an ester-based fuel reformulating product that reduces harmful emissions while improving both fuel mileage and engine performance. Ethos FR®'s ability to integrate easily with existing fueling infrastructures makes it an effective and realistic pro-environmental step that can be implemented by organizations and municipalities of all sizes.

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